Case

How Flora@Home protects thousands of plants against frost damage during winter time

Flora@Home explores insulation strategies for safe winter shipping

Plants
Flowers
148 flora home shipping plants.jpeg?1745417860&focus=52.09 32
shipping plants e commerce

Cold-sensitive plants and the challenge of winter logistics

Flora@Home – a fulfilment company shipping houseplants for B2C webshops across Europe – regularly faces the challenge of protecting plants against cold damage during winter.
“When temperatures dip below 10°C, some varieties – especially delicate ones like Alocasia – can suffer. They may look fine on delivery, but once in a warm living room, the damage becomes visible,” says Jesse from Flora@Home. “That leads to customer complaints, refund requests, and a lot of extra handling for us.”
 

Testing solutions with Inter Fresh Concepts

To tackle this issue, Flora@Home teamed up with Inter Fresh Concepts in 2023. The goal was to find a reliable way to insulate plant shipments against the cold. Together, the teams ran extensive lab and field tests, including deliveries to extreme cold regions like the north of Sweden and Finland.
The tested solution combined heatpacks with specially designed insulating liners that trap warmth inside the box while blocking out cold air. “The lab results were promising,” Jesse explains. “In all cases, internal box temperatures stayed well above freezing, even during outdoor exposure in sub-zero conditions.”

Implementation challenges: cost and complexity

Despite the success in controlled tests, Flora@Home has not yet fully integrated this solution into its day-to-day shipping process. “With over 140 different box formats, the handling required for liners proved too complex and time-consuming,” Jesse says. “We’re now working on standardising our packaging, which could make future integration of these liners much more feasible.”
In the meantime, Flora@Home has experimented with other materials, such as radiator foil and bubble wrap. “But those alternatives haven’t performed as well,” Jesse notes. “Plus, our customers are increasingly critical of plastic-heavy packaging.”

mostert broers portret en sfeer 73
e commerce packaging for plants

A partnership built on transparency and problem-solving

Although only the heatpacks are in use yet, Jesse highlights the value of the collaboration: “Inter Fresh Concepts has been hands-on, transparent, and practical. They really took the time to understand our process and help us test what could work best.”

Looking ahead: toward smarter cold protection

Flora@Home continues to explore how best to balance protection, sustainability, and efficiency in winter packaging. As their box formats are being streamlined, the climaliner solution developed with Inter Fresh Concepts may yet become a standard part of their winter logistics.
 

Products used by Flora@Home

Recycold Climaliner 2-layer 100cm
Fruit
Medical
Meat
E-commerce
Heatpack 72h
Fruit
E-commerce
Heatpack 110h
Fruit
E-commerce
110 hours
Recycold Climaliner 2-layer 115cm
Fruit
Medical
Meat
E-commerce
Heatpack 40h
Fruit
E-commerce
Recycold Climaliner 2-layer 80cm
Fruit
Medical
Meat
E-commerce

Read other success stories

fresh tuna packaging solution
When premium tuna is your core product, packaging isn’t just a technical step, it’s part of the value. At Jan van As, a specialist in high-end seafood, quality control is everything. For over 12 years, Inter Fresh Concepts has been their trusted partner in developing packaging solutions that protect that quality from production to delivery. Together, we've built what Stefan from the tuna department calls “one of the best tuna packaging concepts on the market today.”
Read more
Contact us

Want to learn more?

Please contact us, we are happy to answer your questions.

Contact us

untitled 4