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Case
12 Years of Innovation – How Jan van As Raises the Bar in Tuna Packaging
When premium tuna is your core product, packaging isn’t just a technical step, it’s part of the value. At Jan van As, a specialist in high-end seafood, quality control is everything. For over 12 years, Inter Fresh Concepts has been their trusted partner in developing packaging solutions that protect that quality from production to delivery. Together, we've built what Stefan from the tuna department calls “one of the best tuna packaging concepts on the market today.”
Seafood
The Challenge: Fresh Appearance, Precise Temperatures
The journey of Jan van As tuna starts at -40 °C. Yellowfin tuna arrives frozen from Asia, and Bluefin tuna is frozen in-house the moment it comes in fresh. Both varieties are handled with extreme care – and both have very specific packaging needs.
As tuna defrosts, moisture can collect inside the packaging. That moisture affects the colour of the fish – especially when it’s sold for raw consumption, where bright, vibrant appearance is non-negotiable. On the other hand, their deep-frozen Bluefin tuna must stay at -40 °C for as long as possible to preserve its structure and rich colour.
Both challenges come down to two things: moisture control and temperature retention.
The Solution: Built on Years of Collaboration
When Jan van As launched their tuna program, Inter Fresh Concepts was there to help design a packaging solution from the ground up. Not just with products, but with input, testing, and refinement.
Today, they rely on a carefully balanced combination of:
Two types of absorber pads that effectively capture excess moisture during defrosting – keeping tuna dry, clean, and colour-perfect.
Ice Pack XL gel packs that maintain deep-freeze conditions during transit, especially critical for high-value Bluefin shipments.
“We’ve tested many options, but these ice packs are simply the best at holding temperature.”
– Stefan, Tuna Department, Jan van As
It’s a solution built on understanding the product, the process, and the end customer.
The Result: Packaging That Adds Value
Every tray of tuna leaves the facility sealed, clean, and perfectly presented. There’s no unwanted moisture, no grey tones – just premium-grade fish that reflects the high standards of Jan van As.
But for them, it's not just about packaging. It’s about having a partner who listens, understands the technical challenges, and helps find the best possible solution – for today and for the future.
“We’re very satisfied with the result. It’s exactly what our customers expect.”
Jan van As’ favorite products
28x40 cm
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